Co-located with The European Coffee Symposium →

APPLY TO EXHIBIT

Join Europe's Leading Coffee & Hospitality Suppliers

Connect with 2,500+ European Coffee & Hospitality Business Leaders. Join €6B Buying Power. 50+ countries represented. Connect with pre-qualified buyers via 1-to-1 meetings.

Secure Your Space for 2025 →

Forget Everything You Know About Trade Shows

2,500 Decision Makers | €6B Buying Power

50+ Countries 

At COHO, you're not just an exhibitor, you're a strategic brand partner in Europe's most influential coffee & hospitality showcase. We've reimagined the traditional trade show to deliver high-calibre connections with 2,500+ qualified decision-makers wielding €6B+ in buying power.

01/10

CEO, De'Longhi Professional

"An inspiring and professional event that offers a high value platform to meet key industry players and discuss innovative solutions. These are exactly the types of events our industry needs."

Head of Sustainability, Löfbergs

"The event provides invaluable insights into sustainable practices and industry innovation, creating the perfect environment for meaningful business discussions and connections."

CEO & Founder, WatchHouse

"...an unparalleled event that brings together the very best of the coffee industry; it’s a vibrant space where innovation, ideas, and relationships flourish. It’s an event that celebrates excellence and fosters genuine connections, and we’re proud to be part of that community."

Operations Director, Sodexo

"A fabulous event, the best one yet! A great opportunity to meet up with other coffee & hospitality industry experts and explore new and exciting innovation as well as hearing about the current market landscape and emerging brands and trends."

COO, GAIL's / Bread Holdings

"I love the event and I'll be definitely returning next year."

Commercial Director, Eversys

"The networking opportunities and quality of attendees make this event essential for anyone serious about the coffee and hospitality industry. The format ensures productive engagement with key decision-makers."

Sales Director, PFALZGRAF

"A fantastic opportunity to connect with key decision makers and build valuable business relationships. The atmosphere is both professional and relaxed, making networking effortless. For us an essential date in our calendar – simply unmissable!"

CEO & Founder, Coffee Island

"...an outstanding gathering of industry leaders, providing valuable insights into the future of coffee and hospitality. The event fostered meaningful discussions, networking opportunities, and a collaborative spirit that continues to drive innovation in our sector."

Co-Founder & CEO, Cavesco

"An event that ages like fine wine. Every year we build upon our network, more business friends and fruitful relations. There’s a very good balance - because of the people - between sharing insights, learn about innovations and building business connections"

Commercial Director, 200 Degrees

"An invaluable opportunity to network with industry peers, discover latest product innovations, and take inspiration from key influencers across the industry."

Who Can Exhibit?

Connect with Europe's most influential coffee & hospitality buyers. Our carefully curated exhibition categories ensure your innovations reach decision-makers actively seeking solutions. With €6B+ in collective buying power, COHO delivers high-value partnerships, not just leads.

Perfect Planning. Premium Setting.
Powerful Connections.

Connect with €6B+ in Buying Power at Europe's Coffee & Hospitality Expo

01/04

1,500+ Product Innovations

From Europe's Leading Suppliers

  • Coffee & beverage innovations
  • Equipment & technology solutions
  • Food on the Move, Grab & Go

2,500+ European Leaders

Join €6B+ Buying Power

  • Connect with 2,500 industry leaders
  • Personal intros in 5-star setting
  • Pre-scheduled high-calibre meetings

500+ Sessions & Experiences

Strategic Intelligence & Connections

  • Business Insights Masterclasses
  • European Coffee Symposium Talks
  • Roaster & Head Barista Summits

 

1x Personal Event Schedule

Your COHO, Your Way

  • Build your perfect schedule
  • Secure meetings & sessions
  • Connect with purpose, not chance

→ New for 2025

The Brand Experience
Programme

→ Generate qualified leads through targeted buyer matching

→ Access €6B+ in collective buying power

→ Connect with 2,500 pre-qualified decision-makers

→ Reach 90,000+ industry professionals

Explore Brand Experiences →

Curated Product Demonstrations

Transform qualified leads into customers through immersive demonstrations pre-booked by decision-makers seeking your solutions.

Expert-Led
Masterclasses

Position your brand as an industry authority and capture high-value leads through knowledge-sharing sessions.

Bespoke Tasting
Journeys

Convert prospects through memorable sensory experiences targeting engaged buyers.

Strategic 1-1
Consultations

Close deals through pre-scheduled meetings with decision-makers matching your ideal customer profile.

HOW IT WORKS

Connect with Purpose, Not Chance.

  1. Design your brand experiences
  2. Our Team will list it on the Guest Experience Portal platform
  3. Qualified buyers book their preferred sessions
  4. Receive comprehensive attendee insights
  5. Deliver personalised experiences that convert
Secure Your Space →

Connect with Purpose, Not Chance
at COHO25

*All figures represent confirmed 2025 attendance data

Meet senior decision-makers from Europe's most innovative coffee brands, including WatchHouse, Black Sheep Coffee, GAIL's Bakery, and Coffee Island. Connect with the visionaries shaping coffee's next chapter.

Connect with procurement directors and F&B leaders from Kempinski Hotels, Accor, IHG Hotels, and Marriott International, where premium guest experience defines success.

Build strategic partnerships with senior buyers from CH&CO/Vacherin, Sodexo, and Gate Gourmet, delivering excellence across corporate, education and healthcare sectors.

Engage with commercial leaders from Autogrill, BP, Circle K Europe, and Lagardere Travel, transforming hospitality experiences for today's mobile consumers.

Drive innovation in campus hospitality alongside procurement teams from King's College London and Corpus Christi College, where next-generation trends emerge.

Partner with buyers from Groupe Holder (PAUL), Tchibo, and Zeit für Brot, where premium quality meets operational excellence in modern retail.

Measurable Business Impact

→ Generate qualified leads through targeted matching

→ Maximize ROI from your exhibition space

→ Build strategic relationships with decision-makers

→ Create memorable brand experiences

→ Track engagement metrics in real-time


Apply to Exhibit →

SEE YOU IN BERLIN

24 - 26 NOVEMBER 2026 JW MARRIOTT BERLIN


From 5th wave boutique operators to established hospitality giants, COHO unites businesses with a shared common vision: Building a stronger, more sustainable future for coffee & hospitality across Europe.

→ 6,200 sqm of refined exhibition space

→ State-of-the-art facilities

Central European location

Unparalleled 5-star hospitality

Apply to Exhibit →
Where to stay in Berlin

520 daily flights and 157 direct destinations make Berlin Europe's most accessible meeting point. Add premium hotels and efficient city connections, and you have the perfect setting for coffee & hospitality's next chapter.

EXPLORE HOTELS →
01/07

JW MARRIOTT HOTEL BERLIN

Stay at the Host Venue of COHO Expo.

Distance to COHO: 0 km

HOTEL RESIDENZ BAGELWINKEL

Charming Boutique Comfort Near COHO

Distance to COHO: 0.7 km

SHERATON BERLIN GRAND HOTEL

Urban Sophistication by the Canal

Distance to COHO: 0.8 km

QUENTIN XL POTSDAMER PLATZ

Minimalist Design Moments from COHO

Distance to COHO: 0.85 km

HOTEL BERLIN, BERLIN BY RADISSON

Contemporary Style in City West

Distance to COHO: 1.1 km

GRAND HYATT HOTEL BERLIN

Modern design, luxurious rooftop spa, premium dining

Distance to COHO: 1.1 km

THE MANDALA BERLIN HOTEL

Design hotel with double Michelin-star restaurant

Distance to COHO: 2.2 km