Where 5th Wave Brands Come to Scale

Join Europe's Leading Coffee & Hospitality Event

Connect with 2,500+ European Hospitality Business Leaders. 50+ countries represented. Connect with pre-qualified buyers via 1-to-1 meetings.

Secure Your Space for 2025 →

2,500 Decision Makers | €6B Buying Power

50+ Countries

At COHO, you're not just an exhibitor, you're a strategic brand partner in Europe's most influential coffee & hospitality showcase. We've reimagined the traditional trade show to deliver high-calibre connections with 2,500+ qualified decision-makers wielding €6B+ in buying power.

CEO, De'Longhi Professional

"An inspiring and professional event that offers a high value platform to meet key industry players and discuss innovative solutions. These are exactly the types of events our industry needs."

Head of Sustainability, Löfbergs

"The event provides invaluable insights into sustainable practices and industry innovation, creating the perfect environment for meaningful business discussions and connections."

CEO & Founder, WatchHouse

"...an unparalleled event that brings together the very best of the coffee industry; it’s a vibrant space where innovation, ideas, and relationships flourish. It’s an event that celebrates excellence and fosters genuine connections, and we’re proud to be part of that community."

Operations Director, Sodexo

"A fabulous event, the best one yet! A great opportunity to meet up with other coffee & hospitality industry experts and explore new and exciting innovation as well as hearing about the current market landscape and emerging brands and trends."

COO, GAIL's / Bread Holdings

"I love the event and I'll be definitely returning next year."

Commercial Director, Eversys

"The networking opportunities and quality of attendees make this event essential for anyone serious about the coffee and hospitality industry. The format ensures productive engagement with key decision-makers."

Sales Director, PFALZGRAF

"A fantastic opportunity to connect with key decision makers and build valuable business relationships. The atmosphere is both professional and relaxed, making networking effortless. For us an essential date in our calendar – simply unmissable!"

CEO & Founder, Coffee Island

"...an outstanding gathering of industry leaders, providing valuable insights into the future of coffee and hospitality. The event fostered meaningful discussions, networking opportunities, and a collaborative spirit that continues to drive innovation in our sector."

Co-Founder & CEO, Cavesco

"An event that ages like fine wine. Every year we build upon our network, more business friends and fruitful relations. There’s a very good balance - because of the people - between sharing insights, learn about innovations and building business connections"

Commercial Director, 200 Degrees

"An invaluable opportunity to network with industry peers, discover latest product innovations, and take inspiration from key influencers across the industry."

Connect with Europe's most influential coffee & hospitality buyers. Our carefully curated exhibition categories ensure your innovations reach decision-makers actively seeking solutions. With €6B+ in collective buying power, COHO delivers high-value partnerships, not just leads.

Connect with €6B+ in Buying Power at Europe's Coffee & Hospitality Expo

1,500+ Product Innovations

From Europe's Leading Suppliers

Coffee & beverage innovations
Equipment & technology solutions
Food on the Move, Grab & Go

2,500+ European Leaders

Join €6B+ Buying Power

Connect with 2,500 industry leaders
Personal intros in 5-star setting
Pre-scheduled high-calibre meetings

500+ Sessions & Experiences

Strategic Intelligence & Connections

Business Insights Masterclasses
European Coffee Symposium Talks
Roaster & Head Barista Summits

1x Personal Event Schedule

Your COHO, Your Way

Build your perfect schedule
Secure meetings & sessions
Connect with purpose, not chance

→ New for 2025

→ Generate qualified leads through targeted buyer matching

→ Access €6B+ in collective buying power

→ Connect with 2,500 pre-qualified decision-makers

→ Reach 90,000+ industry professionals

Explore Brand Experiences →

Curated Product Demonstrations

Transform qualified leads into customers through immersive demonstrations pre-booked by decision-makers seeking your solutions.

Expert-Led
Masterclasses

Position your brand as an industry authority and capture high-value leads through knowledge-sharing sessions.

Bespoke Tasting
Journeys

Convert prospects through memorable sensory experiences targeting engaged buyers.

Strategic 1-1
Consultations

Close deals through pre-scheduled meetings with decision-makers matching your ideal customer profile.

Connect with Purpose, Not Chance.

Design your brand experiences
Our Team will list it on the Guest Experience Portal platform
Qualified buyers book their preferred sessions
Receive comprehensive attendee insights
Deliver personalised experiences that convert

Secure Your Space →

*All figures represent confirmed 2025 attendance data

Meet senior decision-makers from Europe's most innovative coffee brands, including WatchHouse, Black Sheep Coffee, GAIL's Bakery, and Coffee Island. Connect with the visionaries shaping coffee's next chapter.

Connect with procurement directors and F&B leaders from Kempinski Hotels, Accor, IHG Hotels, and Marriott International, where premium guest experience defines success.

Build strategic partnerships with senior buyers from CH&CO/Vacherin, Sodexo, and Gate Gourmet, delivering excellence across corporate, education and healthcare sectors.

Engage with commercial leaders from Autogrill, BP, Circle K Europe, and Lagardere Travel, transforming hospitality experiences for today's mobile consumers.

Drive innovation in campus hospitality alongside procurement teams from King's College London and Corpus Christi College, where next-generation trends emerge.

Partner with buyers from Groupe Holder (PAUL), Tchibo, and Zeit für Brot, where premium quality meets operational excellence in modern retail.

→ Generate qualified leads through targeted matching

→ Maximize ROI from your exhibition space

→ Build strategic relationships with decision-makers

→ Create memorable brand experiences

→ Track engagement metrics in real-time

Apply to Exhibit →

24 - 26 NOVEMBER 2026 • JW MARRIOTT BERLIN

From 5th wave boutique operators to established hospitality giants, COHO unites businesses with a shared common vision: Building a stronger, more sustainable future for coffee & hospitality across Europe.

→ 6,200 sqm of refined exhibition space

→ State-of-the-art facilities

→ Central European location

→ Unparalleled 5-star hospitality

Apply to Exhibit →

520 daily flights and 157 direct destinations make Berlin Europe's most accessible meeting point. Add premium hotels and efficient city connections, and you have the perfect setting for coffee & hospitality's next chapter.

EXPLORE HOTELS →