TODAY'S EXCELLENCE IS
TOMORROW'S ORDINARY.
The challenge is speed of decision and action.
→ 2,500+
SENIOR DECISION MAKERS
→ €6BN +
BUYING POWER
→ 90K +
EUROPEAN OUTLETS
→ 52+
COUNTRIES REPRESENTED
Meet the decision-makers managing a collective
budget of €6BN annually.
In Proud Partnership With
Three days. One location.
Concentrated decision-making.
No random encounters, just perfectly matched meetings.
TODAY'S EXCELLENCE IS TOMORROW'S ORDINARY.
Everything that sets you apart today becomes ordinary by Q3.
The only advantage that lasts? The speed at which you build the next one.
THE WINNING FORMULA
→ 1:1 MEETINGS
+ BRAND EXPERIENCES
+ BUSINESS INTELLIGENCE
= ACCELERATED GROWTH
THE ECS + COHO EXPERIENCE
THE SUPPLY &
INNOVATION DAY
Structured 1-to-1 meetings between VIP buyers and suppliers.
THE COHO
EXPO
Curated brand experiences and product innovation.
THE EUROPEAN COFFEE & HOSPITALITY AWARDS
Peer recognition and market positioning.
TALKS
+ SUMMITS
Strategic insights for coffee and hospitality leaders.
Last year, the partners who created lasting relationships...
Followed a specific approach:
→ 1-1 Meetings
→ then brand experience.
Meeting. Then experience.
REQUEST A PLACE →
This is not a trade show.
It is a decision environment.
Structured 1-to-1 Meetings
Guaranteed structured access to senior decision-makers.
10 x 20-minute qualified meetings: Minimum
→ Pre-scheduled.
→ Purposeful.
→ Clear conversations.
→ Defined next steps.
→ Faster follow-up.
Brand Experiences in Context
Buyers do not just hear about innovation, they evaluate it in structured, bookable sessions across COHO Expo.
→ They test.
→ They compare.
→ They evaluate firsthand.
Talks + Summits
When attendees spend mornings learning about industry challenges, afternoon stand conversations naturally focus on solutions.
2025 LINE-UP
European Coffee & Hospitality
Awards
The European Coffee & Hospitality Awards are the most prestigious awards in the sector, recognising and promoting company and individual excellence.
→ 21
AWARDS PRESENTED
→ 600
INDUSTRY PEERS
→ 5*
CORPORTATE HOSPITALITY
Growth in coffee and hospitality is driven by decisions, not visibility:
→ Which supplier to choose
→ Which equipment to deploy
→ Which technology to integrate
→ Which partner to trust at scale
DECISIONS, NOT CHANCE.
Discover The Latest Product Innovations
COHO is Europe’s Coffee & Hospitality Expo for ambitious professionals who do things differently.
Elevate Your Coffee Offering
Discover Europe’s top specialty roasters, elite baristas and coffee traders.
The Roaster Villages
Sourcing Europe’s finest coffees just got easier. Powered by La Marzocco, dive into the world of expertly roasted beans, ready to elevate your café, bakery, or hotel offering to the next level.
The Cupping Exchange
Calling all Specialty Roasters! The Cupping Exchange offers a vibrant space to discover new coffees, spark conversations, and forge new partnerships with traders and coffee origins.
BUYERS IN ATTENDANCE
