We're transforming how visitors engage at COHO Expo 2025. The Brand Experience Programme redefines the traditional trade show format, replacing random encounters with strategic, pre-scheduled, one-to-one meetings.

Imagine a trade show for people who don't like trade shows. No more endless walking. No more random meetings. No more time lost.

Your COHO, Your Way. Here's a snapshot of how the Brand Experience Programme works. Let's connect with purpose, not chance.

#1 Secure Your Place

→ Get Your COHO Ticket

→ Access Your Guest Experience Portal

→ Explore Bookable Experiences

#2 Create Your Schedule

→ Browse Brand Experiences

→ Book Meetings & Sessions

→ Build Your Perfect Event Schedule

#3 Connect With Purpose, Not Chance.

→ Access Your Chosen One-to-One Meetings

→ Join Made-For-You Brand Experiences

→ Build Powerful Face-to-Face Connections

→ experiences

Meet the pioneers of specialty coffee and immerse yourself in curated tastings, expert-led sessions, and roaster showcases.

LIVE TASTING + TALK: Learn about ethical sourcing and carbon reduction while tasting exceptional coffees. Discover how sustainable practices enhance quality.

LIVE TASTING: Experience micro-lot coffees from Berlin's leading roaster. Discover their direct trade relationships and quality control systems.

LIVE TASTING: Journey through Brazil's finest coffee territories. Experience carefully selected micro-lots and sustainable farming practices.

LIVE TASTING: Experience German roasting precision through live demonstrations. Learn about profile development and quality control.

LIVE DEMO + TASTING: Experience precision roasting technology in action. Learn about quality control and production scaling.

LIVE TASTING + TALK: Explore specialty coffee through guided tastings. Learn about innovative roasting techniques and quality scaling.

LIVE TASTING: Experience real specialty coffee like never before - at the touch of a button. Find out why aluminium capsules and specialty coffee are the perfect match.

LIVE TASTING + TALK: Experience Swedish coffee expertise and sustainable practices. Learn about climate-positive coffee production.

Discover the world’s leading coffee equipment brands through hands-on demos and live workshops..

LIVE DEMO: Experience legendary engineering through hands-on demonstrations. Learn about consistency in high-volume operations.

LIVE DEMO: Experience Gaggia's latest super-automatic technology. Learn about operational efficiency and quality consistency.

LIVE DEMO: Master advanced batch brewing technology. Experience precision temperature profiling and automation.

LIVE DEMO: Experience integrated café solutions in action. Learn about operational efficiency and consistency.

LIVE DEMO: Discover how advanced automation delivers consistency at scale. Experience Swiss precision in coffee technology.

LIVE DEMO: Understand water's impact on beverage quality. Experience comparative tastings with different mineralisations.

LIVE DEMO: Experience advanced juice extraction technology. Learn about menu diversification and operational efficiency.

Discover Europe’s top bakery & food brands present scalable, consistent, high-quality solutions for ambitious operators.

LIVE TASTING: Experience premium Danish pastry production. Learn about customisation and operational efficiency.

LIVE DEMO + TASTING: Discover innovative bakery operations. Experience quality consistency at scale.

LIVE DEMO + TASTING: Experience premium frozen desserts. Learn about quality consistency and presentation.

LIVE DEMO + TASTING: Experience premium frozen-to-fresh solutions. Learn about quality consistency and profit optimisation.

From plant-based innovations to signature drink creation, discover how leading brands are revolutionising menus.

LIVE TASTING: Experience innovative pea-based milk alternatives. Learn about sustainability and operational benefits.

LIVE DEMO + TASTING: Create innovative drink combinations. Learn about trends and profit optimisation.

LIVE TASTING: Master premium tea and matcha preparation. Learn about menu development and program profitability.

LIVE TASTING: Master authentic chai preparation and spice blending. Learn about menu integration for modern cafés.

From market intelligence and product innovation to design excellence, these curated sessions empower you to pioneer new growth opportunities.

1-1 CONSULTANCY: Experience customizable packaging solutions for coffee and food service. Learn about sustainable materials and brand-aligned designs.