Allegra’s Supply & Innovation Day (SID) is Europe’s most structured one-to-one meeting programme for senior coffee and hospitality decision-makers.

Through our proprietary matchmaking system, you are introduced only to pre-qualified VIP buyers who are actively reviewing suppliers within your category.

This guide outlines exactly how the programme works, how meetings are scheduled, and how to maximise your commercial outcomes.

Our objective is simple:

To help you build a highly qualified pipeline in one day that would otherwise take months to develop.

We deliver connections, not chance.