COHO was built to solve the problem with traditional trade shows.

Large exhibition halls. Endless aisles of stands. Thousands of people moving through environments that prioritise scale over interaction.

Scale over substance. Too many people. Not enough decisions.

COHO was designed differently.

Hosted at the JW Marriott Berlin alongside the European Coffee Symposium, the platform brings together 2,500 decision makers representing more than €6BN in purchasing power in a curated environment built for focused commercial interaction.

Our objective is simple:

To help buyers move from conversation to commercial confidence.

COHO delivers engagement, not chance.